Some Online Marketing Best Practices for Travel/Tourism
Here are some fun facts I ran across while doing some research, enjoy: 31% of the travelers surveyed go directly to a hotel website first. (21% go to a specific hotel chain and 10% go to an individual...
View ArticleWhy Marketers That ‘Like’ Results Must Spend With Care In Social Media
Just read this MediaPost article and love it. Very thought provoking and lots of math. Which I love :) My Favorite Quotes 1 million Facebook fans only generate 826 likes and 309 comments per post. The...
View ArticleThought Provoking Research on Landing Page Optimization from Marketing Sherpa
Great post from Marketing Sherpa today. My key takeaways are: The most impactful elements on your landing page are most often in this order: – Headline copy – Content of imagery – Body copy – Form...
View ArticleAgree or disagree? Each Like or Comment Contibutes to $15.72 in Sales?
Data shows that when someone shares a review on their Facebook feed, 70% of the time it results in another Like or comment. Each Like or comment, on average, generates about $15.72 in sales. <<...
View ArticleInside Facebook Post: Smart Lists and Special Friend Lists
Facebook Officially Launches Smart Lists, and Special Friend Lists That Influence the News Feed Posted: 13 Sep 2011 10:00 AM PDT Facebook today officially launches several improvements to its Friend...
View ArticleFrom GasPedal.com: How to respond to negative word of mouth
How to respond to negative word of mouth Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that helps them convert a lot of the angry critics into...
View ArticleFrom the Paramore Blog: Get Mobile or Get Left Behind this Holiday Season
If these holiday predictions are correct then marketers with a mobile strategy will be enjoying their holiday season. What about those without a mobile plan? Well – if these stats aren’t a wake-up call...
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